Fertitude is tackling one of the most overlooked health challenges in Africa—women’s sexual, hormonal, fertility, and reproductive health. From undiagnosed conditions to delayed care and life-altering complications, too many women face high stakes without reliable support. The result? Avoidable suffering, rising costs, and lives disrupted—often in silence.

We’ve built Fertitude as a digital health platform that puts stigma-free, personalised, affordable care in women’s hands. Through our mobile app, users can track their cycles, receive AI-powered health guidance, speak with licensed professionals for as low as ₦1,000, and access specialist consultations through our web-based expert marketplace.

In under a year, we’ve onboarded over 3,000 users, maintained strong retention (70%+ Day 30), and reached 100,000+ women through public health campaigns. With a lifetime value of ₦300,000 per user over 10 years and a customer acquisition cost under ₦300, we’re building a highly scalable, community-driven business that’s deeply rooted in local realities and primed for exponential growth.

As we grow, Fertitude is positioned to become the go-to reproductive health platform for millions of African women—supporting them from their first period through menopause and everything in between.
