Our solution serves low-income and underserved Nigerians, especially those living in rural and peri-urban communities where access to healthcare is limited or nonexistent. Low-income informal sector Nigerians who live below poverty levels (that is earn below $1.90-$2.15, less than $5 per day according to the World Bank). These individuals are farmers, market women, artisans, informal workers have low earning power and have no form of health health coverage. When illness strikes, they are required to pay out of pocket, either borrowing money they can’t repay or self-medicating, often with tragic consequences.

They are not just underserved, they’re excluded from the health system. Many lack awareness of how health insurance works, cannot afford traditional premiums, and live far from quality healthcare facilities.

An example is a 50 something year old farmer, who notices an unhealing leg sore but delays care due to financial constraints. The sore eventually becomes a festering wound and she goes to the hospital. She gets diagnosed of type 2 diabetes and now the wound is gangrenous and the foot has to be amputated. In rural Africa, news of amputation is as good as death itself. She refuses treatment and goes home, she dies few months after. 

That is a real life story, one that could have been prevented if she had HealthVest, went to the hospital more regularly for check ups so the diabetes could have been earlier diagnosed and managed or if she went to the hospital immediately after noticing the sore. 
