MyItura addresses the critical challenge of fragmented and unaffordable healthcare in Nigeria, where over 70% of healthcare costs are paid out-of-pocket and health data is often siloed or inaccessible. Our platform offers an integrated suite of digital tools—telemedicine, test and prescription fulfillment, and health records interoperability—enabling patients to seamlessly access care and control their health data, while empowering providers to deliver better-coordinated services. Since launch, we've onboarded 120+ providers, reached over 7,000 users, and facilitated 11 health outreaches, demonstrating strong traction and scalable potential to transform access to healthcare across underserved communities.